Three separate agreements were recently finalized in an ongoing lawsuit against College of DuPage, one of the college’s board representatives, and the former interim President of the college. Following the September 2015 termination of two administrators at the college, the wrongful termination lawsuit was filed. Read more
For many countries around the world, May 1st (or “May Day”) is one of the biggest holidays of the year. In some countries, it is a time to celebrate spring and warmer, longer days with festival and parades. In other locations, the day historically honors workers’ rights, and is marked with marches and protests. Read more
For young lawyers, spring is a time of transitions and new beginnings. Now that you passed the bar, how do you decide where to look for a job?
As with any profession, geographical location is an important factor. Do you want the 24/7 activity of NYC? Maybe laid-back California, with sun and surf, is more your style. History buffs will do well living and working in Washington, D.C. or Boston. Ski junkies who want to hit the slopes after a long day will be happy to hear that Denver – which has a sizeable legal community – welcomes fledgling lawyers. Read More
As a legal marketing expert, I receive a lot of questions about the importance of social media, especially LinkedIn. Many lawyers are already up and running on this business-centric platform, featuring a detailed profile and professional headshot. LinkedIn can be a fantastic resource for your law firm and is a great tool to add instant credibility. If potential clients can see that you have a strong LinkedIn presence, you may generate new business as people feel more comfortable working with a vetted, authoritative brand. Below are some tips on how legal professionals and practicing lawyers can benefit from being active on LinkedIn. Read more
One of the most exciting things about Google is they are always changing and evolving. This goes beyond the infamous updates to their search algorithm, and enters the realm of other offerings, including Google+, Google Local, and Google Maps. These constant “techie” announcements are enough to make your head spin. Staying at the forefront of these new products will often give you a distinct advantage when managing your law firm’s online presence, but there are only so many hours in the day. However, help is on the way! Google’s newest launch will solve a lot of problems and streamline the management process. Managing your online presence will be easier to fit in your busy schedule. It’s called Google My Business, and it’s essentially a brand new hub for you to access all of your firm’s Google applications. Read more
Google likes to keep their mechanics under wraps, but new information about their latest update has come to light. Google recently upgraded its search algorithm in order to provide higher quality search results to its end users. Rather than traditionally targeting keywords in searches, the new algorithm focuses on answering the searcher’s questions and better determining the intent behind their search. A focus on “conversational search” is what drove the recent major upgrade. However, it is up to the lawyer or law firm to create fresh website content that will tell Google to bring searchers to that specific page. Read more
Websites are the foundation of a digital footprint. Each new marketing venture one pursues in the future will be designed to drive visitors to their website. All information regarding one’s practice should be listed here. The quality and quantity of the content will determine conversion rate. In 2011, 76% of all potential Legal Clients used online resources at some point during their lawyer selection process. With a reported 640 Million active websites on the Internet, how will you be found? Lawyer.com has you covered! Read more
We have already established the benefits the necessity of making full use of a free LinkedIn profile here. Clients can learn more about your firm and you are establishing yourself as an authority.
Are there other benefits? Of course, maintaining a comprehensive LinkedIn presence has SEO benefits. Should a Lawyer have an existing name brand, LinkedIn profiles can take up valuable real estate in first page of organic results in Google.
Why Is This Important?
Your personal brand is extremely valuable once established. If there are potential clients typing your name as a keyword in Google, the last thing you want is to have a competitor’s listing take up first page real estate.
When executed properly, your LinkedIn profile should rank well. Take a look at what happens when you search for Lawyer.com’s CEO, Gerald Gorman. Right below his website bio is his LinkedIn.
Besides filling out all of your biographical information, it may make sense to create a page for your firm. This is dependent on the size of your firm. Check out an example of the Lawyer.com company page.
If you have any questions about how to best optimize your LinkedIn profile, feel free to contact email@example.com or call 800-820-0900.
With 200 million users and counting, LinkedIn is one of the most prolific social media networks. What makes LinkedIn so unique is its focus on career and professional development. This feature makes a LinkedIn presence a key component of a Lawyer’s overall marketing campaign.
LinkedIn is primarily composed of professionals across all industries. These are all prospective clients with resources to support your practice. This is especially true for Business, Employment, & Corporate lawyers. The client likely has a presence on LinkedIn and having a comprehensive profile will increase the likelihood that relevant clients contact your practice.
Understanding the importance of LinkedIn, here are few tips for lawyers:
By default, LinkedIn users have a long URL for their profile. This is not very SEO Friendly. Follow the above steps to change your URL to something along the lines of LinkedIn.com/ln/johndoe. I recommend that the custom url be the same as your Twitter handle. In the case the lawyers Twitter handle should be @johndoe
Add As Much Content As Possible
Lawyers should enter as much information as they can on their profile. This includes their past employment and links to their website and other social media profiles.
Share Your LinkedIn Profile
At the same time, it’s important to share your LinkedIn profile on your website (along with your other social media profiles). One can even include these links in their email signature.
This establishes your brand as a market leader. Lawyers should look for as many ways as possible to remain connected to their clients and have a presence where new clients can be found.
Social media is still fairly new when it comes to its applications in business, especially for its use in the legal marketing space. As this technology becomes more mainstream, lawyers who embrace its benefits will be uniquely positioned to grow their practice.
Stay tuned next week for the conclusion of LinkedIn best practices for lawyers. We’ll discuss what to do on LinkedIn and how to create a firm profile for your practice.