{"id":60,"date":"2013-04-01T16:15:32","date_gmt":"2013-04-01T16:15:32","guid":{"rendered":"https:\/\/legalmarketing.lawyer.com\/?p=60"},"modified":"2013-05-03T12:49:11","modified_gmt":"2013-05-03T12:49:11","slug":"linkedin-for-lawyers-part-1","status":"publish","type":"post","link":"https:\/\/legalmarketing.lawyer.com\/?p=60","title":{"rendered":"LinkedIn For Lawyers (Part 1)"},"content":{"rendered":"

With 200 million users<\/a> and counting, LinkedIn<\/strong> is one of the most\u00a0prolific\u00a0social media networks. What\u00a0makes\u00a0LinkedIn so unique is its focus on career and professional\u00a0development. \u00a0This feature makes a LinkedIn\u00a0<\/strong>presence\u00a0a key component of a Lawyer’s overall marketing campaign.<\/p>\n

LinkedIn<\/strong> is\u00a0primarily\u00a0composed of professionals across all industries. These are all prospective clients with resources to support your practice. This\u00a0is especially\u00a0true for\u00a0Business,\u00a0Employment, &\u00a0Corporate\u00a0lawyers. The client likely has a\u00a0presence\u00a0on LinkedIn and having a comprehensive profile will increase the\u00a0likelihood\u00a0that relevant clients contact your practice.<\/p>\n

Understanding the importance of LinkedIn, here are few tips for lawyers:<\/p>\n

\"linkedin<\/a><\/strong><\/p>\n

By default, LinkedIn users have a long URL for their profile. This is not very SEO<\/strong> Friendly. Follow the above steps to change your URL to something along the lines of LinkedIn.com\/ln\/johndoe<\/strong>. I recommend that the custom url be the same as your Twitter<\/strong> handle. In the case the lawyers Twitter<\/strong> handle should be @johndoe<\/strong><\/p>\n

Add As Much Content As Possible<\/strong><\/p>\n

Lawyers should enter as much information as they can on their profile. This includes their past\u00a0employment\u00a0and links to their website and other social media profiles.<\/p>\n

Share Your LinkedIn Profile<\/strong><\/p>\n

At the same time, it’s important to share your\u00a0LinkedIn\u00a0profile on your website (along with your other social media profiles). One can even include these links in their email signature.<\/p>\n

\"Signature\"<\/a><\/p>\n

This establishes your brand as a market leader. Lawyers should look for as many ways as possible to remain connected to their clients and have a presence where new clients can be found.<\/p>\n

Social media is still fairly new when it comes to its applications in business, especially for its use in the legal marketing space. As this technology becomes more mainstream, lawyers who embrace its benefits will be uniquely positioned to grow their practice.<\/p>\n

Stay tuned next week for the\u00a0conclusion\u00a0of LinkedIn best\u00a0practices\u00a0for lawyers. We’ll discuss what to do on LinkedIn<\/strong> and how to create a firm profile for your practice.<\/p>\n","protected":false},"excerpt":{"rendered":"

With 200 million users and counting, LinkedIn is one of the most\u00a0prolific\u00a0social media networks. What\u00a0makes\u00a0LinkedIn so unique is its focus on career and professional\u00a0development. \u00a0This feature makes a LinkedIn\u00a0presence\u00a0a key component of a Lawyer’s overall marketing campaign. LinkedIn is\u00a0primarily\u00a0composed of … Read More →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":82,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[17,16,14,18,15],"class_list":["post-60","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialmedia","tag-lawyer","tag-lawyers","tag-linkedin","tag-linkedin-for-lawyers","tag-social-media"],"_links":{"self":[{"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=60"}],"version-history":[{"count":24,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/posts\/60\/revisions\/125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/media\/82"}],"wp:attachment":[{"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}