{"id":90,"date":"2013-04-10T19:54:31","date_gmt":"2013-04-10T19:54:31","guid":{"rendered":"https:\/\/legalmarketing.lawyer.com\/?p=90"},"modified":"2013-05-03T12:49:11","modified_gmt":"2013-05-03T12:49:11","slug":"linkedin-for-lawyers-part-2","status":"publish","type":"post","link":"https:\/\/legalmarketing.lawyer.com\/?p=90","title":{"rendered":"LinkedIn for Lawyers (Part 2)"},"content":{"rendered":"

We have already established the benefits the necessity of making full use of a free LinkedIn profile here<\/a>. Clients can learn more about your firm and you are establishing yourself as an authority.<\/p>\n

Are there other benefits? Of course, maintaining a comprehensive LinkedIn presence has SEO benefits. Should a Lawyer have an existing name brand, LinkedIn profiles can take up valuable real estate in first page of organic results in Google.<\/p>\n

Why Is This Impor<\/strong>tant?<\/strong><\/p>\n

Your personal brand is extremely valuable once established. If there are potential clients typing your name as a keyword in Google, the last thing you want is to have a competitor’s listing take up first page real estate.<\/p>\n

When executed properly, your LinkedIn profile should rank well. Take a look at what happens when you search for Lawyer.com’s CEO, Gerald Gorman. Right below his website bio is his LinkedIn.<\/p>\n

\"linkedinSERP\"<\/a>What should a Lawyer do on LinkedIn?<\/strong><\/p>\n

Besides filling out all of your biographical information, it may make sense to create a page for your firm. This is dependent on the size of your firm. Check out an example of the Lawyer.com company page<\/a>.<\/p>\n

LinkedIn also serves as a great tool to network. Join the Lawyer.com Legal Marketing Group <\/a>and connect with Lawyer.com’s CEO, Gerald Gorman<\/a>.<\/p>\n

If you have any questions about how to best optimize your LinkedIn profile, feel free to contact support@corp.lawyer.com<\/a> or call 800-820-0900.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

We have already established the benefits the necessity of making full use of a free LinkedIn profile here. Clients can learn more about your firm and you are establishing yourself as an authority. Are there other benefits? Of course, maintaining … Read More →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[1],"tags":[20,14,18,19],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-socialmedia","tag-lawyer-com","tag-linkedin","tag-linkedin-for-lawyers","tag-referrals"],"_links":{"self":[{"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90"}],"version-history":[{"count":15,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=\/wp\/v2\/posts\/90\/revisions\/124"}],"wp:attachment":[{"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalmarketing.lawyer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}