We have already established the benefits the necessity of making full use of a free LinkedIn profile here. Clients can learn more about your firm and you are establishing yourself as an authority.
Are there other benefits? Of course, maintaining a comprehensive LinkedIn presence has SEO benefits. Should a Lawyer have an existing name brand, LinkedIn profiles can take up valuable real estate in first page of organic results in Google.
Why Is This Important?
Your personal brand is extremely valuable once established. If there are potential clients typing your name as a keyword in Google, the last thing you want is to have a competitor’s listing take up first page real estate.
When executed properly, your LinkedIn profile should rank well. Take a look at what happens when you search for Lawyer.com’s CEO, Gerald Gorman. Right below his website bio is his LinkedIn.
Besides filling out all of your biographical information, it may make sense to create a page for your firm. This is dependent on the size of your firm. Check out an example of the Lawyer.com company page.
If you have any questions about how to best optimize your LinkedIn profile, feel free to contact firstname.lastname@example.org or call 800-820-0900.