For many countries around the world, May 1st (or “May Day”) is one of the biggest holidays of the year. In some countries, it is a time to celebrate spring and warmer, longer days with festival and parades. In other locations, the day historically honors workers’ rights, and is marked with marches and protests. Read more
Category Archives: Legal Marketing
Matching Online Authority with Law Firm Capabilities
Law firms use a number of different techniques to differentiate themselves from others. Some attorneys boast case victories or superior law school credentials, while others use testimonials or awards as external validation. Understanding attorney competition is rather complex – firms compete across many different geographies, demographics, and practice areas.
The most concrete venue in which law firms compete is practice area. A firm that focuses on a specific practice area will devote attention towards mastering the law, the business, and the courts – just to handle matters in that area. Once the capabilities are established, the attorney or firm then must compete for clients with those particular matters. Using online marketing is a great first step in ensuring that the firm’s online authority matches the law firm’s capabilities. Read more
5 Ways for Lawyers to Get the Most from LinkedIn
As a legal marketing expert, I receive a lot of questions about the importance of social media, especially LinkedIn. Many lawyers are already up and running on this business-centric platform, featuring a detailed profile and professional headshot. LinkedIn can be a fantastic resource for your law firm and is a great tool to add instant credibility. If potential clients can see that you have a strong LinkedIn presence, you may generate new business as people feel more comfortable working with a vetted, authoritative brand. Below are some tips on how legal professionals and practicing lawyers can benefit from being active on LinkedIn. Read more
Google Algorithm Change 2014 Year in Review
With 2014 coming to a close it is safe to say it was a wild and crazy ride for many legal websites. The year started slow but late May introduced us to Panda 4.0 which continued to push website owners to produce quality content. Any type of thin content that has been repeated across multiple domains and networks was neutralized and sometimes penalized. Creating quality content that is 100% original is imperative for any law firm looking to rank near the top of Google search; especially with each subsequent Panda update. Read more
Evolution of Online Search
With the popularity of the Internet, more and more consumers are searching online for products, businesses, and lawyers. As such, a key skill in legal marketing success is understanding how to find new clients on the web. Today, search engines (such as Google, Bing, and Yahoo) dominate online marketing.
Let’s take a look at 4 main elements that have shaped the evolution of online search: Types of keywords, the paid search marketplace, location-based results, and new conversational search. Read more
Increasing Your Caseload by Tracking and Targeting Clients
How great would it be if you could hand-pick the most qualified clients for your practice? The main goal of legal marketing is to increase the number of qualified people who are interested in retaining you as a lawyer. Expanding your online marketing presence involves two important elements that you should be aware of: tracking and targeting. Optimizing tools to track where your clients come from is a pivotal step. Additionally, there’s an entire pool of new business that you may not even be aware of, and gathering all of this data can help you learn how to gain more clients, and also put you ahead of your competition. That said, let’s look into a few different ways to get the most bang for your legal marketing buck. Read more
Google My Business: What It Means For Your Law Firm
One of the most exciting things about Google is they are always changing and evolving. This goes beyond the infamous updates to their search algorithm, and enters the realm of other offerings, including Google+, Google Local, and Google Maps. These constant “techie” announcements are enough to make your head spin. Staying at the forefront of these new products will often give you a distinct advantage when managing your law firm’s online presence, but there are only so many hours in the day. However, help is on the way! Google’s newest launch will solve a lot of problems and streamline the management process. Managing your online presence will be easier to fit in your busy schedule. It’s called Google My Business, and it’s essentially a brand new hub for you to access all of your firm’s Google applications. Read more