Tag Archives: adwords

Evolution of Online Search

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What once was lost now is found

With the popularity of the Internet, more and more consumers are searching online for products, businesses, and lawyers. As such, a key skill in legal marketing success is understanding how to find new clients on the web. Today, search engines (such as Google, Bing, and Yahoo) dominate online marketing.

Let’s take a look at 4 main elements that have shaped the evolution of online search: Types of keywords, the paid search marketplace, location-based results, and new conversational search. Read more

Google AdWords 101 by Lawyer.com

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shopping Cart Dollar Sign by Flickr user One Way Stock, licensed by Creative Commons

Shop for New Clients!

Lawyer.com is committed to help our clients enhance their overall online presence. A great way to extend your reach is by using Google AdWords, which is the only way to guarantee being listed on the first page of search results (depending on your budget!). AdWords is often referred to as “leads on demand”. When starting this type of search engine marketing, you want to make sure you are directing the person who clicks your ad to a sensible location; a good idea would be right to an optimized website. Here’s a rundown of how AdWords works and how you can get started right away! Read more