![Garnisonen i Sør-Varanger binoculars by Wikipedia user Soldatnytt, licensed by Creative Commons. Garnisonen i Sør-Varanger binoculars by Wikipedia user Soldatnytt, licensed by Creative Commons.](http://upload.wikimedia.org/wikipedia/commons/5/52/Garnisonen_i_S%C3%B8r-Varanger_binoculars.jpg)
What once was lost now is found
With the popularity of the Internet, more and more consumers are searching online for products, businesses, and lawyers. As such, a key skill in legal marketing success is understanding how to find new clients on the web. Today, search engines (such as Google, Bing, and Yahoo) dominate online marketing.
Let’s take a look at 4 main elements that have shaped the evolution of online search: Types of keywords, the paid search marketplace, location-based results, and new conversational search. Read more