Monthly Archives: November 2014

Google Algorithm Change 2014 Year in Review

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2014 by pixabay user bykst, licensed by Creative Commons

Year in Review

With 2014 coming to a close it is safe to say it was a wild and crazy ride for many legal websites. The year started slow but late May introduced us to Panda 4.0 which continued to push website owners to produce quality content. Any type of thin content that has been repeated across multiple domains and networks was neutralized and sometimes penalized. Creating quality content that is 100% original is imperative for any law firm looking to rank near the top of Google search; especially with each subsequent Panda update. Read more

Evolution of Online Search

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Garnisonen i Sør-Varanger binoculars by Wikipedia user Soldatnytt, licensed by Creative Commons.

What once was lost now is found

With the popularity of the Internet, more and more consumers are searching online for products, businesses, and lawyers. As such, a key skill in legal marketing success is understanding how to find new clients on the web. Today, search engines (such as Google, Bing, and Yahoo) dominate online marketing.

Let’s take a look at 4 main elements that have shaped the evolution of online search: Types of keywords, the paid search marketplace, location-based results, and new conversational search. Read more