Blogging for Lawyers

Posted on August 4, 2017 by Lucy Halse

In the digital age, building an online presence is a must for lawyers and law firms.

For most lawyers, blogging is one of the easiest, fastest, and most effective ways to get in front of the digital audience. A short-term benefit is the instant exposure that you’ll get. Blogs (and the internet) transcend geographical boundaries, which means that your name will reach a wide audience. Blog consistently, and you will soon establish yourself as a thoughtful, expert attorney whose advice people value. A major advantage of blogging is that unlike paid advertisements, it brings potential clients to your site for free. Read more

Matching Online Authority with Law Firm Capabilities

Posted on March 14, 2016 by Clayton Dodds

Matching Online Authority - Lawyer.com Law firms use a number of different techniques to differentiate themselves from others. Some attorneys boast case victories or superior law school credentials, while others use testimonials or awards as external validation. Understanding attorney competition is rather complex – firms compete across many different geographies, demographics, and practice areas.

The most concrete venue in which law firms compete is practice area. A firm that focuses on a specific practice area will devote attention towards mastering the law, the business, and the courts – just to handle matters in that area. Once the capabilities are established, the attorney or firm then must compete for clients with those particular matters. Using online marketing is a great first step in ensuring that the firm’s online authority matches the law firm’s capabilities. Read more

Google Algorithm Change 2014 Year in Review

Posted on November 11, 2014 by Jesse Wojdylo

2014 by pixabay user bykst, licensed by Creative Commons

Year in Review

With 2014 coming to a close it is safe to say it was a wild and crazy ride for many legal websites. The year started slow but late May introduced us to Panda 4.0 which continued to push website owners to produce quality content. Any type of thin content that has been repeated across multiple domains and networks was neutralized and sometimes penalized. Creating quality content that is 100% original is imperative for any law firm looking to rank near the top of Google search; especially with each subsequent Panda update. Read more

Google My Business: What It Means For Your Law Firm

Posted on July 1, 2014 by Kevin Maher

Have you Googled your Business recently?

One of the most exciting things about Google is they are always changing and evolving. This goes beyond the infamous updates to their search algorithm, and enters the realm of other offerings, including Google+, Google Local, and Google Maps. These constant “techie” announcements are enough to make your head spin. Staying at the forefront of these new products will often give you a distinct advantage when managing your law firm’s online presence, but there are only so many hours in the day. However, help is on the way! Google’s newest launch will solve a lot of problems and streamline the management process. Managing your online presence will be easier to fit in your busy schedule. It’s called Google My Business, and it’s essentially a brand new hub for you to access all of your firm’s Google applications. Read more

What Google Hummingbird Means for Your Legal Marketing

Posted on November 7, 2013 by admin

Google likes to keep their mechanics under wraps, but new information about their latest update has come to light. Google recently upgraded its search algorithm in order to provide higher quality search results to its end users. Rather than traditionally targeting keywords in searches, the new algorithm focuses on answering the searcher’s questions and better determining the intent behind their search. A focus on “conversational search” is what drove the recent major upgrade. However, it is up to the lawyer or law firm to create fresh website content that will tell Google to bring searchers to that specific page. Read more

Google AdWords 101 by Lawyer.com

Posted on September 23, 2013 by Kevin Maher

shopping Cart Dollar Sign by Flickr user One Way Stock, licensed by Creative Commons

Shop for New Clients!

Lawyer.com is committed to help our clients enhance their overall online presence. A great way to extend your reach is by using Google AdWords, which is the only way to guarantee being listed on the first page of search results (depending on your budget!). AdWords is often referred to as “leads on demand”. When starting this type of search engine marketing, you want to make sure you are directing the person who clicks your ad to a sensible location; a good idea would be right to an optimized website. Here’s a rundown of how AdWords works and how you can get started right away! Read more

Google+ To Include “Serving Customers In” on Local Listings

Posted on March 20, 2013 by admin

Google is the #1 search engine with 67% of all searches. Over the years, updates to Google’s search algorithm have placed a priority on local results. This gives local businesses, including law practices, an expedited way to appear in the top search results organically.