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Lawyer.com is committed to help our clients enhance their overall online presence. A great way to extend your reach is by using Google AdWords, which is the only way to guarantee being listed on the first page of search results (depending on your budget!). AdWords is often referred to as “leads on demand”. When starting this type of search engine marketing, you want to make sure you are directing the person who clicks your ad to a sensible location; a good idea would be right to an optimized website. Here’s a rundown of how AdWords works and how you can get started right away!
Anyone can sign up for an AdWords account for free; the cost comes into play when people click on your advertisements. This is known as Cost-Per-Click, or CPC. Google will help walk you through the process to give you an idea of how much it will cost you to receive good placement on a search engine result page (SERP). You can schedule your ad appear only during certain hours of the day, and also utilize location targeting to maximize your CPC. Google’s Keyword Tool helps give you a good idea of the different phrases people are searching for; examples include “need a divorce lawyer” or “Chicago DUI lawyer”.
Relevant content and structure, such as “We Can Help You!” or “Experience Real Estate Lawyer”, will make your life easier when crafting the ad itself. Additionally, one of the most important questions to ask is “How much is each lead worth to you?” Set a budget that makes sense for you, and direct your traffic to a personal website or directory listing page. The web standard click through rate is 1.00%, meaning for every 100 people that see your Ad, 1 should hopefully click through.
Google AdWords are not only a great way to quickly increase traffic to your website and practice, but also a way to become familiar with Search Engine Marketing (SEM) and PPC. Lawyer.com offers AdWords Management for our Premium Members who are interested in receiving some assistance. You already know what kind of clients you are looking for, and these “Leads on Demand” can not only suggest what those people are looking for on Google, but it can help you connect with them and help get your name on the first page of Google.
