For young lawyers, spring is a time of transitions and new beginnings. Now that you passed the bar, how do you decide where to look for a job?
As with any profession, geographical location is an important factor. Do you want the 24/7 activity of NYC? Maybe laid-back California, with sun and surf, is more your style. History buffs will do well living and working in Washington, D.C. or Boston. Ski junkies who want to hit the slopes after a long day will be happy to hear that Denver – which has a sizeable legal community – welcomes fledgling lawyers. Read More
Law firms use a number of different techniques to differentiate themselves from others. Some attorneys boast case victories or superior law school credentials, while others use testimonials or awards as external validation. Understanding attorney competition is rather complex – firms compete across many different geographies, demographics, and practice areas.
The most concrete venue in which law firms compete is practice area. A firm that focuses on a specific practice area will devote attention towards mastering the law, the business, and the courts – just to handle matters in that area. Once the capabilities are established, the attorney or firm then must compete for clients with those particular matters. Using online marketing is a great first step in ensuring that the firm’s online authority matches the law firm’s capabilities. Read more
As a legal marketing expert, I receive a lot of questions about the importance of social media, especially LinkedIn. Many lawyers are already up and running on this business-centric platform, featuring a detailed profile and professional headshot. LinkedIn can be a fantastic resource for your law firm and is a great tool to add instant credibility. If potential clients can see that you have a strong LinkedIn presence, you may generate new business as people feel more comfortable working with a vetted, authoritative brand. Below are some tips on how legal professionals and practicing lawyers can benefit from being active on LinkedIn. Read more
With 2014 coming to a close it is safe to say it was a wild and crazy ride for many legal websites. The year started slow but late May introduced us to Panda 4.0 which continued to push website owners to produce quality content. Any type of thin content that has been repeated across multiple domains and networks was neutralized and sometimes penalized. Creating quality content that is 100% original is imperative for any law firm looking to rank near the top of Google search; especially with each subsequent Panda update. Read more
With the popularity of the Internet, more and more consumers are searching online for products, businesses, and lawyers. As such, a key skill in legal marketing success is understanding how to find new clients on the web. Today, search engines (such as Google, Bing, and Yahoo) dominate online marketing.
Let’s take a look at 4 main elements that have shaped the evolution of online search: Types of keywords, the paid search marketplace, location-based results, and new conversational search. Read more
How great would it be if you could hand-pick the most qualified clients for your practice? The main goal of legal marketing is to increase the number of qualified people who are interested in retaining you as a lawyer. Expanding your online marketing presence involves two important elements that you should be aware of: tracking and targeting. Optimizing tools to track where your clients come from is a pivotal step. Additionally, there’s an entire pool of new business that you may not even be aware of, and gathering all of this data can help you learn how to gain more clients, and also put you ahead of your competition. That said, let’s look into a few different ways to get the most bang for your legal marketing buck. Read more
This article is based on my presentation at the PILMMA Summit in Chicago in July. You can get a copy of the slides I presented at the bottom of this article.
Let me share what I’ve learned since I started blogging 10 years ago. Using the tactics I am about to describe, my blog at Larrybodine.com has gotten 1.2 million visits. When I was editor in chief of Lawyers.com we built the traffic up to 4 million visits and 7 million page views per year.
It’s true that the more you blog, the more clients you will get. A law firm website should be updated 2-3 times per week with articles running 300-400 words long.
We all know that the #1 way that consumers search for a lawyer is on the Internet, and a Hinge survey proved that this was true. However lawyers focus at the wrong part of the sales process — trying to increase the number of leads and visitors they get with PPC and SEO techniques. Instead you would be smarter to pay attention to the prospects and visitors who already come to the site, and turn them into clients.
For starters, law firms must have five visitor conversion basics in place:
• A chat feature to talk to clients live.
• An online form to contact the form.
• A toll free number displayed at the top of the page.
• Videos about settlements and verdicts.
• Lawyer bios that discuss client service, that is, how well you explain legal options to clients. Read more
One of the most exciting things about Google is they are always changing and evolving. This goes beyond the infamous updates to their search algorithm, and enters the realm of other offerings, including Google+, Google Local, and Google Maps. These constant “techie” announcements are enough to make your head spin. Staying at the forefront of these new products will often give you a distinct advantage when managing your law firm’s online presence, but there are only so many hours in the day. However, help is on the way! Google’s newest launch will solve a lot of problems and streamline the management process. Managing your online presence will be easier to fit in your busy schedule. It’s called Google My Business, and it’s essentially a brand new hub for you to access all of your firm’s Google applications. Read more
Google likes to keep their mechanics under wraps, but new information about their latest update has come to light. Google recently upgraded its search algorithm in order to provide higher quality search results to its end users. Rather than traditionally targeting keywords in searches, the new algorithm focuses on answering the searcher’s questions and better determining the intent behind their search. A focus on “conversational search” is what drove the recent major upgrade. However, it is up to the lawyer or law firm to create fresh website content that will tell Google to bring searchers to that specific page. Read more
Websites are the foundation of a digital footprint.Each new marketing venture one pursues in the future will be designed to drive visitors to their website. All information regarding one’s practice should be listed here. The quality and quantity of the content will determine conversion rate. In 2011, 76% of all potential Legal Clients used online resources at some point during their lawyer selection process. With a reported 640 Million active websites on the Internet, how will you be found? Lawyer.com has you covered! Read more
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