College Politics Lead to Wrongful Termination Scandal

Dartmouth College Campus School, by pixabay user tpsdave, licensed by Creative Commons.

Administrators Get Schooled

Three separate agreements were recently finalized in an ongoing lawsuit against College of DuPage, one of the college’s board representatives, and the former interim President of the college. Following the September 2015 termination of two administrators at the college, the wrongful termination lawsuit was filed. Read more

Law Day: A Cause for Celebration

Justice, Statue, Lady Justice, by Pixabay user WilliamCho, licensed by Creative Commons

Liberty and Justice for All

For many countries around the world, May 1st (or “May Day”) is one of the biggest holidays of the year. In some countries, it is a time to celebrate spring and warmer, longer days with festival and parades. In other locations, the day historically honors workers’ rights, and is marked with marches and protests. Read more

Best Cities for Young Lawyers

Austin Texas, by flickr user Ed Schipul, licensed by Creative Commons.

All the right places

For young lawyers, spring is a time of transitions and new beginnings. Now that you passed the bar, how do you decide where to look for a job?

As with any profession, geographical location is an important factor. Do you want the 24/7 activity of NYC? Maybe laid-back California, with sun and surf, is more your style. History buffs will do well living and working in Washington, D.C. or Boston. Ski junkies who want to hit the slopes after a long day will be happy to hear that Denver – which has a sizeable legal community – welcomes fledgling lawyers. Read More

Matching Online Authority with Law Firm Capabilities

Matching Online Authority - Lawyer.comLaw firms use a number of different techniques to differentiate themselves from others. Some attorneys boast case victories or superior law school credentials, while others use testimonials or awards as external validation. Understanding attorney competition is rather complex – firms compete across many different geographies, demographics, and practice areas.

The most concrete venue in which law firms compete is practice area. A firm that focuses on a specific practice area will devote attention towards mastering the law, the business, and the courts – just to handle matters in that area. Once the capabilities are established, the attorney or firm then must compete for clients with those particular matters. Using online marketing is a great first step in ensuring that the firm’s online authority matches the law firm’s capabilities. Read more

5 Ways for Lawyers to Get the Most from LinkedIn

Tie, Tie Knot, Shirt, Suit, Knot by pixabay user Hans, licensed by Creative Commons

Be Professional & Stand Out

As a legal marketing expert, I receive a lot of questions about the importance of social media, especially LinkedIn. Many lawyers are already up and running on this business-centric platform, featuring a detailed profile and professional headshot. LinkedIn can be a fantastic resource for your law firm and is a great tool to add instant credibility. If potential clients can see that you have a strong LinkedIn presence, you may generate new business as people feel more comfortable working with a vetted, authoritative brand. Below are some tips on how legal professionals and practicing lawyers can benefit from being active on LinkedIn. Read more

Google Algorithm Change 2014 Year in Review

2014 by pixabay user bykst, licensed by Creative Commons

Year in Review

With 2014 coming to a close it is safe to say it was a wild and crazy ride for many legal websites. The year started slow but late May introduced us to Panda 4.0 which continued to push website owners to produce quality content. Any type of thin content that has been repeated across multiple domains and networks was neutralized and sometimes penalized. Creating quality content that is 100% original is imperative for any law firm looking to rank near the top of Google search; especially with each subsequent Panda update. Read more

Evolution of Online Search

Garnisonen i Sør-Varanger binoculars by Wikipedia user Soldatnytt, licensed by Creative Commons.

What once was lost now is found

With the popularity of the Internet, more and more consumers are searching online for products, businesses, and lawyers. As such, a key skill in legal marketing success is understanding how to find new clients on the web. Today, search engines (such as Google, Bing, and Yahoo) dominate online marketing.

Let’s take a look at 4 main elements that have shaped the evolution of online search: Types of keywords, the paid search marketplace, location-based results, and new conversational search. Read more

Increasing Your Caseload by Tracking and Targeting Clients

Target, by flickr user Erika, licensed by Creative Commons.

Bullseye!

How great would it be if you could hand-pick the most qualified clients for your practice? The main goal of legal marketing is to increase the number of qualified people who are interested in retaining you as a lawyer. Expanding your online marketing presence involves two important elements that you should be aware of: tracking and targeting. Optimizing tools to track where your clients come from is a pivotal step. Additionally, there’s an entire pool of new business that you may not even be aware of, and gathering all of this data can help you learn how to gain more clients, and also put you ahead of your competition. That said, let’s look into a few different ways to get the most bang for your legal marketing buck. Read more

Transforming Your Website Visitors into New Clients

This article is based on my presentation at the PILMMA Summit in Chicago in July. You can get a copy of the slides I presented at the bottom of this article.

Let me share what I’ve learned since I started blogging 10 years ago. Using the tactics I am about to describe, my blog at Larrybodine.com has gotten 1.2 million visits. When I was editor in chief of Lawyers.com we built the traffic up to 4 million visits and 7 million page views per year.

content marketing larry bodine

It’s true that the more you blog, the more clients you will get. A law firm website should be updated 2-3 times per week with articles running 300-400 words long.

We all know that the #1 way that consumers search for a lawyer is on the Internet, and a Hinge survey proved that this was true. However lawyers focus at the wrong part of the sales process — trying to increase the number of leads and visitors they get with PPC and SEO techniques. Instead you would be smarter to pay attention to the prospects and visitors who already come to the site, and turn them into clients.

For starters, law firms must have five visitor conversion basics in place:

• A chat feature to talk to clients live.

• An online form to contact the form.

• A toll free number displayed at the top of the page.

• Videos about settlements and verdicts.

• Lawyer bios that discuss client service, that is, how well you explain legal options to clients. Read more

Google My Business: What It Means For Your Law Firm

Google My Business Logo

Have you Googled your Business recently?

One of the most exciting things about Google is they are always changing and evolving. This goes beyond the infamous updates to their search algorithm, and enters the realm of other offerings, including Google+, Google Local, and Google Maps. These constant “techie” announcements are enough to make your head spin. Staying at the forefront of these new products will often give you a distinct advantage when managing your law firm’s online presence, but there are only so many hours in the day. However, help is on the way! Google’s newest launch will solve a lot of problems and streamline the management process. Managing your online presence will be easier to fit in your busy schedule. It’s called Google My Business, and it’s essentially a brand new hub for you to access all of your firm’s Google applications. Read more