For most lawyers, blogging is one of the easiest, fastest, and most effective ways to get in front of the digital audience. A short-term benefit is the instant exposure that you’ll get. Blogs (and the internet) transcend geographical boundaries, which means that your name will reach a wide audience. Blog consistently, and you will soon establish yourself as a thoughtful, expert attorney whose advice people value. A major advantage of blogging is that unlike paid advertisements, it brings potential clients to your site for free. Read more
Three separate agreements were recently finalized in an ongoing lawsuit against College of DuPage, one of the college’s board representatives, and the former interim President of the college. Following the September 2015 termination of two administrators at the college, the wrongful termination lawsuit was filed. Read more
For many countries around the world, May 1st (or “May Day”) is one of the biggest holidays of the year. In some countries, it is a time to celebrate spring and warmer, longer days with festival and parades. In other locations, the day historically honors workers’ rights, and is marked with marches and protests. Read more
For young lawyers, spring is a time of transitions and new beginnings. Now that you passed the bar, how do you decide where to look for a job?
As with any profession, geographical location is an important factor. Do you want the 24/7 activity of NYC? Maybe laid-back California, with sun and surf, is more your style. History buffs will do well living and working in Washington, D.C. or Boston. Ski junkies who want to hit the slopes after a long day will be happy to hear that Denver – which has a sizeable legal community – welcomes fledgling lawyers. Read More
Law firms use a number of different techniques to differentiate themselves from others. Some attorneys boast case victories or superior law school credentials, while others use testimonials or awards as external validation. Understanding attorney competition is rather complex – firms compete across many different geographies, demographics, and practice areas.
The most concrete venue in which law firms compete is practice area. A firm that focuses on a specific practice area will devote attention towards mastering the law, the business, and the courts – just to handle matters in that area. Once the capabilities are established, the attorney or firm then must compete for clients with those particular matters. Using online marketing is a great first step in ensuring that the firm’s online authority matches the law firm’s capabilities. Read more
As a legal marketing expert, I receive a lot of questions about the importance of social media, especially LinkedIn. Many lawyers are already up and running on this business-centric platform, featuring a detailed profile and professional headshot. LinkedIn can be a fantastic resource for your law firm and is a great tool to add instant credibility. If potential clients can see that you have a strong LinkedIn presence, you may generate new business as people feel more comfortable working with a vetted, authoritative brand. Below are some tips on how legal professionals and practicing lawyers can benefit from being active on LinkedIn. Read more
With 2014 coming to a close it is safe to say it was a wild and crazy ride for many legal websites. The year started slow but late May introduced us to Panda 4.0 which continued to push website owners to produce quality content. Any type of thin content that has been repeated across multiple domains and networks was neutralized and sometimes penalized. Creating quality content that is 100% original is imperative for any law firm looking to rank near the top of Google search; especially with each subsequent Panda update. Read more
With the popularity of the Internet, more and more consumers are searching online for products, businesses, and lawyers. As such, a key skill in legal marketing success is understanding how to find new clients on the web. Today, search engines (such as Google, Bing, and Yahoo) dominate online marketing.
Let’s take a look at 4 main elements that have shaped the evolution of online search: Types of keywords, the paid search marketplace, location-based results, and new conversational search. Read more
How great would it be if you could hand-pick the most qualified clients for your practice? The main goal of legal marketing is to increase the number of qualified people who are interested in retaining you as a lawyer. Expanding your online marketing presence involves two important elements that you should be aware of: tracking and targeting. Optimizing tools to track where your clients come from is a pivotal step. Additionally, there’s an entire pool of new business that you may not even be aware of, and gathering all of this data can help you learn how to gain more clients, and also put you ahead of your competition. That said, let’s look into a few different ways to get the most bang for your legal marketing buck. Read more
|This article is based on my presentation at the PILMMA Summit in Chicago in July. You can get a copy of the slides I presented at the bottom of this article.|
Let me share what I’ve learned since I started blogging 10 years ago. Using the tactics I am about to describe, my blog at Larrybodine.com has gotten 1.2 million visits. When I was editor in chief of Lawyers.com we built the traffic up to 4 million visits and 7 million page views per year.
We all know that the #1 way that consumers search for a lawyer is on the Internet, and a Hinge survey proved that this was true. However lawyers focus at the wrong part of the sales process — trying to increase the number of leads and visitors they get with PPC and SEO techniques. Instead you would be smarter to pay attention to the prospects and visitors who already come to the site, and turn them into clients.
For starters, law firms must have five visitor conversion basics in place:
• A chat feature to talk to clients live.
• An online form to contact the form.
• A toll free number displayed at the top of the page.
• Videos about settlements and verdicts.
• Lawyer bios that discuss client service, that is, how well you explain legal options to clients. Read more