As a legal marketing expert, I receive a lot of questions about the importance of social media, especially LinkedIn. Many lawyers are already up and running on this business-centric platform, featuring a detailed profile and professional headshot. LinkedIn can be a fantastic resource for your law firm and is a great tool to add instant credibility. If potential clients can see that you have a strong LinkedIn presence, you may generate new business as people feel more comfortable working with a vetted, authoritative brand. Below are some tips on how legal professionals and practicing lawyers can benefit from being active on LinkedIn. Read more
With the popularity of the Internet, more and more consumers are searching online for products, businesses, and lawyers. As such, a key skill in legal marketing success is understanding how to find new clients on the web. Today, search engines (such as Google, Bing, and Yahoo) dominate online marketing.
Let’s take a look at 4 main elements that have shaped the evolution of online search: Types of keywords, the paid search marketplace, location-based results, and new conversational search. Read more
How great would it be if you could hand-pick the most qualified clients for your practice? The main goal of legal marketing is to increase the number of qualified people who are interested in retaining you as a lawyer. Expanding your online marketing presence involves two important elements that you should be aware of: tracking and targeting. Optimizing tools to track where your clients come from is a pivotal step. Additionally, there’s an entire pool of new business that you may not even be aware of, and gathering all of this data can help you learn how to gain more clients, and also put you ahead of your competition. That said, let’s look into a few different ways to get the most bang for your legal marketing buck. Read more
One of the most exciting things about Google is they are always changing and evolving. This goes beyond the infamous updates to their search algorithm, and enters the realm of other offerings, including Google+, Google Local, and Google Maps. These constant “techie” announcements are enough to make your head spin. Staying at the forefront of these new products will often give you a distinct advantage when managing your law firm’s online presence, but there are only so many hours in the day. However, help is on the way! Google’s newest launch will solve a lot of problems and streamline the management process. Managing your online presence will be easier to fit in your busy schedule. It’s called Google My Business, and it’s essentially a brand new hub for you to access all of your firm’s Google applications. Read more
Lawyer.com is committed to help our clients enhance their overall online presence. A great way to extend your reach is by using Google AdWords, which is the only way to guarantee being listed on the first page of search results (depending on your budget!). AdWords is often referred to as “leads on demand”. When starting this type of search engine marketing, you want to make sure you are directing the person who clicks your ad to a sensible location; a good idea would be right to an optimized website. Here’s a rundown of how AdWords works and how you can get started right away! Read more